Pricing with strategy

There is always someone who does it cheaper!

Since the spring of 2020 at the latest, the economy has been regularly shaken by crises. The rules learned in business studies seem to have lost their validity. This applies in particular to the question of how prices are set, adjusted, enforced and analyzed in the B2B context - and how to deal with pricing strategies in general.

More reflex than strategy is: lower the prices. And be "cheaper" than the competition.

Is this your recipe for success? Questionable - because: There's always someone who does it cheaper. And do you really want to be the cheapest?

My opinion: You need a price strategy tailored to your company. In this presentation, I would like to tell you what is important here!

And why do I think I can give you decisive impulses for your price strategy? Another current project is the book "Professionelles Pricing in turbulenten Zeiten".

As the editor, I will provide you with the concentrated swarm intelligence on this topic together with 33 pricing experts.

In my presentation, I will answer the central pricing questions:

➼ Price as a quality feature: Why cheap is often not profitable.

➼ How to find your individual value drivers and determine your own

"right" price

➼ How to react to objections such as "too expensive

➼ When, how often and how do we adjust the price in today's times

Hans Joachim Arnold

Chairman of the Board, Arnold Glas

„We are totally enthusiastic! Mr. Milz took our members, customers and partners on an exciting journey with his presentation "There's always someone who does it cheaper" and provided a refreshingly new perspective on the topic of "pricing".“

See me here at

my lectures

And read here what my

clients say

For whom is the impulse lecture

Corporations

If you don't always want to be the "cheapest" in a price negotiation.

Sales Representative

If you want to learn how best to respond to a "too expensive".

Sales Manager

If you want to understand what your customers are willing to spend more money on.

What is the benefit of the impulse lecture?

Price as a quality feature

How to make your team open to change and take them along on the path to a successful pricing strategy.

Set price

How to find your individual value drivers and your own successful and "right" pricing strategy.

Mastering negotiations

Learn approaches to respond appropriately in difficult price negotiations.

Each impulse lecture is individually adapted to your wishes, topics, industry and company situation after a detailed briefing in order to offer the audience a memorable experience. Of course, topics other than those listed here are also possible - contact us!